Get paid for leads, not sales. Insurance, finance, home services - where the big CPL payouts are.
Lead generation is where you get paid per form submission, not per sale. Insurance leads pay $20-200 each. Home service leads (solar, HVAC, roofing) pay $30-150. You never have to sell anything - just get someone to fill out a form. With the right traffic source and targeting, this scales to thousands of leads per day.
Call them when you apply - they prioritize applications from people who actually talk to their AM. Be honest about your traffic sources.
Insurance (auto, home, life), home services (solar, HVAC), or finance (personal loans, credit cards). Insurance is the highest volume.
Every click, every lead, every traffic source must be tracked from day one. Without tracking you're flying blind.
A page between the ad and the offer that warms up the visitor. "See if you qualify for lower insurance rates" outperforms direct linking.
Set a $50/day budget. Target US, Canada, UK. Write curiosity-based headlines. "Why your neighbor pays $80 less for car insurance" style.
Check which placements, headlines, and images get the best CTR and conversion rate. Kill losers early.
Increase budget 20% daily on winning campaigns. Expand to Outbrain and push traffic with the same creative angles.
Once you have a winning formula in one vertical, apply the same process to a related one. Insurance + home services share similar audiences.
Essential for tracking CPL by source/placement
Primary traffic source for lead gen
Best CPA network for US lead gen offers
If the network pays $35 per lead, you need your acquisition cost below $25. Aim for 30-40% margin initially, then optimize to 50%+.
Budget $500-1,000 for testing before expecting profit. Lead gen requires data to optimize, and data costs money. Don't start with less than $500.
Yes. Lead gen relies on form submissions, not cookies. First-party data makes it more valuable, not less.
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